Policy Study

Buying Green

Consumers, Product Labels and the Environment


Julian Morris is vice president of research at Reason Foundation, a non-profit think tank advancing free minds and free markets.

Lynn Scarlett is Executive Director of Reason Public Policy Institute. She is the author of numerous articles and studies on environmental policy, including New Environmentalism, published by the Dallas-based National Center for Policy Analysis, and "Evolutionary Ecology," in Reason magazine, May 1996. She served as Chair of the National Environmental Policy Institute's "How Clean Is Clean" Working Group and was a member of the Enterprise for Environment Task Force, chaired by William Ruckelshaus. She chairs California's Inspection and Maintenance Review Committee, charged with evaluating California's vehicle Smog Check program.