Peter Howley

Peter Howley is Analytics and Insights Manager at Reason. A marketing technology veteran, he previously founded Empirical Path, a digital measurement consultancy and Google Analytics Partner acquired by Further, a data, cloud, and AI company.

Peter nurtured his enthusiasm for publishing and marketing while leading web analytics at washingtonpost.com and the branding product line at AOL’s Advertising.com (not to mention his high-school, college and business-school newspapers). He developed a data-driven approach early in his career at Bain & Company and in the MBA Program at Harvard Business School. 

Raised in Maryland, Peter lives in Albuquerque, NM with his daughter, where they enjoy hiking, skiing, mountain biking, horseback riding and raising two kittens.