Los Angeles, CA, Washington, DC, or Virtual
Join Our Team
Reason advances a free society by developing, applying, and promoting libertarian principles, including individual liberty, free markets, and the rule of law. We use journalism and public policy research to influence the frameworks and actions of policymakers, journalists, and opinion leaders.
The marketing team’s goal is to amplify and broadcast the amazing work already being done by our writers and policy experts. Being a member of this team requires collaboration, comfort with trying and assessing new plans, flexibility, and a focus on results.
About the Role
Reason is seeking an Audience Development Manager to join our growing marketing team. This position will be responsible for helping us grow our audience through targeted digital advertising, SEO-based campaigns, audience segmentation, landing page conversion, media partner marketing, and newsletter advertising.
The ideal candidate will have 5+ years of experience in marketing, media, communications, or an equivalent field and a thorough understanding of the digital marketing landscape specifically in paid advertising. Alignment with Reason’s mission is a must as well as the ability to work independently and prioritize effectively.
Reporting to the Marketing Director, this is a full-time position with the option to be in-office in Los Angeles, CA or Washington, DC, or to work virtually anywhere in the US.
Responsibilities
- Lead paid media strategies in partnership with the Marketing Director
- Lead the development, execution, and implementation of marketing programs and/or campaigns that align with the organization’s goals and objectives
- Manage digital marketing, SEO-based campaigns, and email marketing efforts
- Develop a strategy for reaching new listeners, viewers, and readers and converting them into subscribers
- Participate in setting audience growth goals and creating plans to meet those goals
- Manage ongoing collaboration with outside creative agencies and media partners ensuring understanding and alignment of strategies
- Use website analytics, segmentation strategy, and social media tools to track and analyze data for placement and targeting opportunities
- Track conversion trends, draft performance reports, present recommendations to management, and evaluate new initiatives, as agreed upon
- Collaborate with senior leadership in the development of strategic plans to ensure continued successful audience growth
Qualifications
- At least 5 years of experience in marketing, media, communications, or an equivalent field
- Thorough understanding of the digital marketing landscape specifically in paid advertising
- Deep understanding of the digital content industry and content marketing best practices
- Alignment with Reason’s mission to advance libertarian principles
- Outstanding copywriting, communications, and content creation skills
- Demonstrated ability to work independently
- Excellent time management with the ability to prioritize various projects and online campaigns
- Attention to detail for precise analysis of data
- Specific experience with Google Ad Manager, Google Ad Grants account administration, Google Analytics 4, Meta advertising platforms, and/or X (Twitter), TikTok, Instagram, Reddit, and YouTube ads is a plus
How to Apply
Qualified candidates should submit the following application materials in one PDF document:
- A cover letter detailing your alignment with Reason’s mission, your interest in the position, and how your experience has prepared you for this role
- Resume
Applications should be submitted to Talent Market via this link: talentmarket.org/apply-for-your-dream-job/.
Questions can be directed to Savannah Rupp, Project Manager at Talent Market, who is assisting with the search: Savannah@talentmarket.org.
There is no application deadline for this position. Applications are accepted on a rolling basis. This job will remain posted on our site until it is filled.
While we thank all applicants in advance for their interest in this position, we are only able to contact those to whom we can offer an interview. Only direct applications will be considered. No phone calls, please.
Talent Market is a nonprofit entity dedicated to promoting liberty by helping free-market nonprofits identify talent for critical roles. We provide consulting and recruiting services at no cost to 501(c)3 nonprofit organizations that clearly and directly focus on advancing the principles of economic freedom, free enterprise, free trade, free speech, property rights, rule of law, and limited regulation.