Looks like Mexican avocadoes will be granted greater access to California’s market. Daniel Weintraub explains why California’s own growers might actually like that idea: The California avocado producers who have the most to fear from Mexican imports actually think that they might benefit in the long run. How? The Mexican fruit, by flooding the market, could make avocados a staple in other parts of this country the way they have become in the southwest. And that, in turn, would create more sales for the domestic farmers.
Ted Balaker is an award-winning filmmaker, journalist, and founding partner of Korchula Productions, a film and new media production company devoted to making important ideas entertaining.