Alright everybody knows that safety belts save lives, blah, blah, blah ?

So begins the obnoxious PSA that warns drivers that we are again on the verge of Click it or Ticket season. CIOT begins Monday and in the past it’s included a barrage of road-rage-inspiring radio spots, steep fines, special seat belt patrols, check points, even sting operations. Seems like every year the efforts to crack down on seat belt holdouts (only 18 percent of us) get a tad more severe. How will this year top previous “mobilizations”? Satellite tracking of drivers? Lie detector tests? Stay tuned. Some of my previous work on this: Buckle Boondoggle: “Click It Or Ticket” wastes time, diverts resources, helps nobody Strapped: Unbuckling seat belt laws

Ted Balaker is an award-winning filmmaker, journalist, and founding partner of Korchula Productions, a film and new media production company devoted to making important ideas entertaining.