So begins the obnoxious PSA that warns drivers that we are again on the verge of Click it or Ticket season.
CIOT begins Monday and in the past it's included a barrage of road-rage-inspiring radio spots, steep fines, special seat belt patrols, check points, even sting operations.
Seems like every year the efforts to crack down on seat belt holdouts (only 18 percent of us) get a tad more severe. How will this year top previous "mobilizations"? Satellite tracking of drivers? Lie detector tests? Stay tuned.
Some of my previous work on this: