Out of Control Policy Blog

Would you eat sushi at Wal-Mart?

One way WM is trying to boost its recent lackluster performance is to go upscale. Will it work?

    Wal-Mart Stores has overcome its rural roots and downscale image to attract affluent shoppers in places like suburban Dallas.

    But executives admit many of those well-heeled consumers come only for cheap groceries and steer clear of the other merchandise.

    The nation's largest retailer is opening a new store tomorrow -- in Plano -- with an expanded selection of high-end electronics.

    The store also will feature more fine jewelry, hundreds of types of wine ranging up to 500 dollars per bottle -- and even a sushi bar.

    Arkansas-based Wal-Mart says it won't duplicate this format anywhere else.

Article here.

Related: Wal-Mart Chic

Ted Balaker is Producer


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