- Wal-Mart Stores has overcome its rural roots and downscale image to attract affluent shoppers in places like suburban Dallas.
But executives admit many of those well-heeled consumers come only for cheap groceries and steer clear of the other merchandise.
The nation's largest retailer is opening a new store tomorrow -- in Plano -- with an expanded selection of high-end electronics.
The store also will feature more fine jewelry, hundreds of types of wine ranging up to 500 dollars per bottle -- and even a sushi bar.
Arkansas-based Wal-Mart says it won't duplicate this format anywhere else.
Would you eat sushi at Wal-Mart?
One way WM is trying to boost its recent lackluster performance is to go upscale. Will it work?