- What in the name of Mickey D's is going on here? A lot of things, the most important of which is that McDonald's hasn't done well in recent years. In the first years of this decade, the stock dropped like a rock and the company actually lost money in one quarter of 2002. The company was under attack for its artery-clogging, obesity-enabling menu. (The documentary movie "Super Size Me" and book "Fast Food Nation" told the world what it already knew: This food isn't good for you.) And the restaurants themselves were eyesores, prominent examples of what makes suburban highways so depressingly ugly.
The company has worked hard to turn things around. Its finances have improved and its stock has revived.
The Starbucksization of McDonaldís
With so much heart-healthy talk and its new veggie-heavy ad campaign, you might forget that McDonald's still sells big, gooey burgers. Otis White addresses (3rd item down) some of the other changes going on at the Golden Arches. Would you believe wi-fi, moveable fake-leather chairs and fireplaces?