Some gay outlets are praising WM:
[T]his week, the mega-retailer stood its ground and resisted calls from the American Family Association to refuse to sell the "Brokeback Mountain" DVD.
Wal-Mart even promoted the DVD in displays featuring the gay characters portrayed by Jake Gyllenhaal and Heath Ledger.
Some will say that Wal-Mart is just greedy and knows a hot-selling product when it sees it. But the behemoth is uber-popular in the red states where the American Family Association and other so-called Christian groups hold lots of influence.
So, just this once, kudos to Wal-Mart.
More from the New York Blade here
Might this signal a bigger shift?
Previously, Wal-Mart has refused to carry the George Carlin written political satire, When Will Jesus Bring the Pork Chops?, and last year canceled special orders for Daily Show host John Stewart's America.
Related: Progressive Wal-Mart II